Communication & Cognition Laboratory


  The Communication and Cognition Laboratory is a unique research units that combines communication research, cognitive psychology and psychophysiology. By conducting physiological data and eye movement, the lab helps researchers analyze how people process media messages. There are three aspects that the laboratory is aiming for: first, how structure and content of media messages influence people's attention and the effect on their memories and attitudes; second, the definition, arousal, measurement and effect of emotion; third is the role that working memory plays in media messages processing. It has been applied on several research such as internet communication, digital games, product placement, television news, human-computer interaction and user experience, etc.