林慧斐 助理教授

分機:58711

研究室:HK226

信箱:huifeilin@mail.nctu.edu.tw


學歷

美國賓州州立大學傳播學博士

經歷

非凡財經台新聞記者
東森電視台新聞記者
頤德公關公司專案副理

專長領域

置入性行銷、行動廣告、廣告心理學與傳播策略、傳播科技心理學、 調節配適理論、訊息框架

著作、計劃案與榮譽

期刊論文


Lin, H. F., & Shen, F. (2012). Regulatory focus and attribute framing: Evidence of compatibility effects in advertising. International Journal of Advertising, 31(1), 169-188.(SSCI) pdf link

Gu, W., Liu, C., & Lin, H.F.(2005). Confucianism in making educational policies: Lessons from Mainland of China and Taiwan. International Journal of Educational Policy, Research and Practice, 5(4), 95-118. pdf link

 

 

專書論文


Liu, C., & Lin, H.F.(2006). Implementing IPTV in China and Taiwan: Key challenges. In M. Manglani (Ed.), The Preston Gates Guide to Telecommunications in Asia (pp. 71-83). Hong Kong: Asia Law & Practice.  pdf link 

 

研討會論文


【英文】

Lin, H. F., Yeo, B., & Chen, Y.S. (2013 January, Accepted). Mobilizing Location Based Advertising: A Study of Effectiveness on Persuasion. Paper will be presented at the annual conference of the Pacific Telecommunications Council, Honolulu, USA.【NSC100-2410-H009-039-SS2】

Chen, P. C., Lin, H. F., & Tang, S. N. (2012). Strategies of Product Placement in TV Dramas. Paper presented at the Asian Conference on Media and Mass Communication 2012, Osaka, Japan.

Lin, H. F. (2010, July). The Impact of New Media on Persuasion. Paper presented at Pacific & Asian Communication Association (PACA), Shenzhen, Guangdong Province, China.

Lin, H. F. (2010, August). Product Placement in Mobile Phone Games: The Impact on Persuasion. Paper presented at the midwinter conference of the Association for Education in Journalism and Mass Communication, Denver, USA.【NSC 99-2410-H-009-001-】

 Lin, H. F. (2008, May). The Mediating Effect of Processing Fluency between Message Framing and Persuasion. Paper presented at the annual conference of the International Communication Association, Montréal, Canada.pdf link   

Lin, H.F.(2007, August).The Impact of Regulatory Fit on Message Framing Effect, Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Washington D. C., USA.

Lin, H.F., & Liu, C. (2006, June). Effect of message framing on promotion/prevention-focused Chinese consumers’ purchase decision. Paper presented at the annual conference of the International Communication Association, Dresden, Germany.

Lin, H.F. (2006, Jan). How do developing countries catch up with developed countries in gaining access to the Internet? Take Chinese Taipei as an example. Paper presented at the annual conference of the Pacific Telecommunications Council, Honolulu, USA.pdf link   

Liu, C., & Lin, H.F.(2006, Jan). Regulatory reform driven by technology: A case of IPTV experiences of China and Chinese Taipei. Paper presented at the annual conference of the Pacific Telecommunications Council, Honolulu, USA.

Gu, W., Liu, C., & Lin, H.F. (2004, August). Confucianism in making educational policies: Lessons from Mainland of China and Taiwan. Paper presented at the annual conference of the American Sociological Association, San Francisco, USA. pdf link  

Liu, C., Lin, H.F., & Gu, W. (2004, February). Bring internet to education: An empirical study of different policy initiatives. Paper presented at the midwinter conference of the Association for Education in Journalism and Mass Communication, New Brunswick, USA.   pdf link

Cho, Y. S., Kong, Y., & Lin, H.F. (2004, February). The effect of ownership on content in newspapers. Paper presented at the midwinter conference of the Association for Education in Journalism and Mass Communication, New Brunswick, USA.  pdf link 

 Chen, Y.N., & Lin, H.F. (2000, July). The Impact of attack discourse in reports on Taiwanese presidential election. Paper presented at the annual conference of the CCS (Chinese Communication Society), Taipei, Taiwan.

 Lin, H.F. (2000).The presidential candidate image recognition in the 2000 Taiwanese presidential election: A study of the net generation voters. Paper presented at the annual conference of Institute for Public Opinion, Shih Hsin University, Taipei, Taiwan.

 

【中文】

林慧斐 (2012, July) 。(客製化與互動性之行動廣告對說服效果之影響),「2012年中華傳播學會論文研討會」論文。台灣,台中。

林慧斐 (2010, July) 。(行動行銷:產品置入效果之探討),「2010年中華傳播學會論文研討會」論文。台灣,嘉義。.

 

榮譽


Third place, Student paper competition, Pacific Telecommunication Council Annual Conference 2006.

Dissertation Fellowship, College of Communications, Pennsylvania State University (2006)

Sidney and Helen Friedman Endowed Scholarship, College of Communications, Pennsylvania State University (Spring 2006; Fall 2004)

Penn State Tuition Assistance Grants (Fall 2006; Spring 2004)