J. Sonia Huang
Associate Professor & Director

Ext.: 58712

Office: HK231

Email: soniahuang@mail.nctu.edu.tw


Education

Ph.D., School of Journalism, University of Texas at Austin, U.S., 2007
M.A., School of Journalism and Mass Communication, University of Wisconsin at Madison, U.S., 1999
B.A., Department of Foreign Languages and Literature, National Cheng Kung University, Taiwan, 1996

Experience

Director, Department of Communication and Technology, 2016-current
Associate professor, National Chiao Tung University, Taiwan, 2012-current
Associate dean, College of Hakka Studies, National Chiao Tung University, Taiwan, 2015-2016
Assistant professor, National Chiao Tung University, Taiwan, 2008-2012
Teaching assistant, Television Reporting/Television Producing, UT-Austin, U.S., 2004-2006
News anchor, host and reporter, ETTV-headquarters, Taiwan, 1999-2002
News reporter, ETTV-Taichung, Taiwan, 1996-1997

Expertise

Media Economics, Media Strategic Management, Quantitative Analyses, Television News, Online News

Publications, Projects and Honors

 

A. Peer Reviewed Journal Articles


Huang, J. S., & Chang, H. (2016). Substitution effects of virtual studios on Taiwanese TV broadcasting. Chinese Journal of Cyber Culture and Information Society, 30, 1-24.  pdf link

Huang, J. S., & Dai, J. (2015). Comparing the competitive advantages of leading news sites in mianland China and Taiwan. Chinese Journal of Communication, 8(2), 142-159. [NSC 100-2410-H-009 -040 -MY2] (SSCI) pdf link

Huang, J. S., & Wang, W. (2014). Application of the long tail economy to the online news market: Examining predictors of market performance. Journal of Media Economics, 27(3), 158-176. [NSC 98-2410-H-009-001] (SSCI) pdf link 

Chew, D., & Huang, J. S. (2014). The Timorese Hakka in Australia: Community and the Internet. Global Hakka Studies, 2, 301-336. 

Lin, A., & Huang, J. S.* (2014). A resource-based view of science news: Evidence from Taiwan. Communication & Society, 28, 23-61. [NSC 97-2515-S-009-009-MY3] (TSSCI)  

Huang, J. S., Yang, M. J., & Chyi, H. I. (2013). Friend or foe? Examining the relationship between news portals and newspaper sites in Taiwan. Chinese Journal of Communication, 6(1), 103-119. [NSC 100-2410-H-009-040-MY2] (SSCI) 

Wang, W., & Huang, J. S. (2011). The Taiwanese press in the Internet age: Business strategies, revenue models, long tail economy, and their impacts on journalism. JRE Journal (IAMCR Affiliated Journal), 28-54. [NSC 98-2410-H-009-001] pdf link 

Huang, J. S. (2011). An examination of the business strategies in the Second Life virtual market. Journal of Media Business Studies, 8(2), 1-17. (lead paper) pdf link

Chyi, H. I., & Huang, J. S. (2011). Demystifying the demand relationship between online and print products under one newspaper brand: The case of Taiwan and the emergence of a universal pattern. Asian Journal of Communication, 21(3), 243-261. [NSC 98-2410-H-009-001] (SSCI)

Huang, J. S., & Sylvie, G. (2010). Industry and firm effects on performance: Evidence from the online news industry in U.S. Journal of Media Business Studies, 7(1), 1-20. (lead paper)  

Sylvie, G., & Huang, J. S. (2008). Value systems and decision-making styles of newspaper front-line editors.Journalism & Mass Communication Quarterly, 85(1), 61-82. (SSCI)

Tremayne, M., Chen, X., Figur, N., & Huang, J. S. (2008). Perceived authority and communication channel: Experiments with instant messaging. Social Science Computer Review, 26(2), 178-189. (SSCI)

Huang, J. S., & Heider, D. (2007). Media convergence: A case study of a cable news station. The International Journal on Media Management, 9(3), 105-115.

 

B. Books and Book Chapters


Huang, J. S., & Wang, W. (2013). Application of the long tail economy to the online news market in Taiwan: Civic participation matters. In A. Albarran, Media Management and Economics Research in a Transmedia Environment (pp. 71-93). New York: Taylor & Francis. [NSC 98-2410-H-009-001]

Huang, J. S. (2009). Real business and real competition in the unreal world. In D. Heider (Ed.), Living virtually: Researching new worlds (pp. 191-208). New York: Peter Lang.

Sylvie, G., & Huang, J. S. (2008). Decision-making by newspaper editors: Understanding values and change. In C. Dal Zotto & H. van Kranenburg (Eds.), Management and Innovation in the Media Industry (pp. 215-240). Cheltenham, UK: Edward Elgar.

 

C. Juried Conference Papers


Huang, J. S., & Yang, M. J. (2015, August). Success factors of news parent brand: Focusing on parent brand equity, online brand extension and open branding. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. [NSC 102-2410-H-009-033-SS2] Third Place Faculty Paper.

Huang, J. S., & Dai, J. (2013, June). A resource-based approach for competitive advantage among Chinese news sites. Paper presented at the International Association of Media and Communication Research (IAMCR), Dublin, Ireland. [NSC 100-2410-H-009 -040 -MY2]

Huang, J. S. (2013, June). The substitution effect of virtual studios for TV broadcasting: Evidence from Taiwan. Paper presented at the The Objects of Journalism: Media, Materiality, and the News of ICA 2013, London, UK.  

Huang, J. S., & Wang, W. (2012, April). Application of the long tail economy to the online news market in Taiwan: Civic participation matters. Paper presented at the BEA 2012 57thAnnual Convention, Las Vegas, Nevada. [NSC 98-2410-H-009-001]

Yang, M. J., Huang, J. S., & Chyi, H. I. (2011, June). Friend or foe? Examining the relationship between portal news and newspaper sites in Taiwan. Paper presented at the International Telecommunication Society's (ITS) Asia-Pacific Regional Conference, Taipei, Taiwan.

Wang, W., & Huang, J. S. (2011, July). The Taiwanese press in the Internet age: Business strategies, revenue models, long tail economy, and their impacts on journalism. Paper presented at the International Association of Media and Communication Research (IAMCR) Istanbul, Turkey. [NSC 98-2410-H-009-001]

Chyi, H. I., & Huang, J. S. (2010, August). Demystifying the demand relationship between online and print products under one newspaper brand: The case of Taiwan and the emergence of a universal pattern. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Denver, CO. [NSC 98-2410-H-009-001]

Huang, J. S., & Wang, W.-C. (2010, June). The application of the long tail economy on the online news industry. Paper presented at the The 9th World Media Economics and Management Conference (WMEMC), Bogota, Colombia. [NSC 98-2410-H-009-001]

Huang, J. S. (2009, August). An examination of the business strategies in the Second Life virtual market. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Boston, MA.

Huang, J. S. (2009, August). The determinants of Web traffic in the online news industry: A resource-based view. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Boston, MA.

Huang, J. S. (2008, May). Industry and firm effects on performance: Evidence from the online news industry in U.S. Paper presented at the The 8th World Media Economics and Management Conference (WMEMC), Lisbon, Portugal.

Huang, J. S. (2007, August). Real business and real competition in the unreal world. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C.

Huang, J. S., & Heider, D. (2006, August 2-5). Media convergence: A case study of a cable news station. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.

Sylvie, G., & Huang, J. S. (2006, August 2-5). Value systems and decision-making styles of newspaper editors. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA. First Place Faculty Paper.

Chen, X., Figur, N., Huang, J. S., & Tremayne, M. (2006, August 2-5). Perceived authority and communication channel: Experiments with instant messaging. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.

Sylvie, G., & Huang, J. S. (2006, June 19-23). Decision-making by newspaper editors: Understanding values and change. Paper presented at the 56th Annual Conference of the International Communication Association (ICA), Dresden, Germany.

Huang, J. S.(2005, August 10-13). Competition and diversity: A content analysis of news diversity between Fox News and CNN. Paper presented at the Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC), San Antonio, TX. First Place Student Paper.

Huang, J. S.(2005, April 8-9). Diffusion theory in an Internet environment: testing four key components. Paper presented at The 6th International Symposium on Online Journalism, Austin, TX.