Shuling Huang
Associate Professor; Fulbright Visiting Scholar (Boston University)

Ext.: 58714

Office: HK235



B.A. and M.A., Sociology, National Taiwan University
Ph.D. Journalism and Public Communication, University of Maryland


Director of Project Administration, Office of International Affair, NCTU (2016-2018)
Executive Editor, Information Society Research (2013-2015)
Assistant Professor, National Chiao Tung University (2010-2015)
Reporter, The Liberty Times
Copy Editor, The Liberty Times


Media and cultural globalization, Political Economy of Communication, East Asian media culture, Nation branding and identity, Cross-border mobility

Publications, Projects and Honors

Journal Articles

Huang, S. (2017). Nation building and nation branding: Discursive transformation toward Taiwanization in Taiwan’s post-War tourism policy.Chinese Journal of Communication Research, 31, 79-115. (TSSCI, in Chinese)

Huang, S.(2016). Place placement: An analysis of local governments' film tourism policy in Taiwan.Mass Communication Research (TSSCI, in Chinese), 126, 1-46.

Huang, S. (2015). From ethnic justice to environmental discourse: Frame transformation of the Tao anti-nuclear waste movement. Thought and Words: Journal of the Humanities and Social Science (THCI Core, in Chinese), 53(2), 7-48.

Huang, S. (2011). Nation-branding and transnational consumption: Japan-mania and the Korean Wave in Taiwan. Media, Culture & Society, 33(1), 3-18.(SSCI)


Book Chapters

Huang, S. (2018). Japanese and Korean Popular Culture and Identity          Politics in Taiwan. In N. Kawashima & H.-K. Lee (Eds.), Asian Cultural  Flows: Cultural Policies, Creative Industries, and Media Consumers (pp. 215-232). Singapore: Springer.

      Huang, S. (2015). Spirit and Anito: Anti-nuclear waste movement and            Tao's pursuit of identity. In L. Kuo (Ed.), Ethnic identity and the media in        Lanyu (pp. 224-252) (in Chinese). Hsinchu: National Chiao University              Press.


Review essay

Huang, S. (2017). Social media and the new Korean Wave. Media, Culture & Society, 39(5), 773-777.


Conference papers

Huang, S. (2017, July 28-30). Nostalgia for Japan in the creation of cultural and creative spaces in Taipei. Paper presented at the Inter-Asia Cultural Studies Conference, Seoul, South Korea.

Huang, S. (2015, July 12-16). Popular culture, soft power and resistance: Taiwanese media portrayals of Japan and Korea before/after their cultural inflows. Paper accepted at the International Association for Media and Communication Research (IAMCR), Montreal, Canada.

Huang, S. (2014, July 9-10). Kimchi and the sweet potato: Korean Wave and Taiwan's collective anxiety. Paper presented at the International workshop on cultural industries and cultural flows in East Asia: The emergence of Asian regional culture, The Center for the Study of the Creative Economy, Doshisha University. Kyoto, Japan.

Huang, S. (2013, July 3-5). Mediating the tourist gaze: Urban marketing and tourism destination placement in Taiwan. Paper presented at the Inter-Asia Cultural Studies Society Conference, Singapore.

Huang, S. (2012, July 2-6). Rethinking Chinese transnationalism: Paradoxical media consumption of Taiwanese migrants in China. Paper presented at the Crossroads in Cultural Studies, Paris.

Huang, S. (2012, May 22-28). Their technologies, our communications: Implications of new media use for Taiwanese in China. Paper presented at the International Communication Association preconference New Media and Internet Communication and Communities in China, Phoenix.

Huang, S. (2011, August 10-13).Mediating Identities: Taiwanese Migrants' Readings of Chinese News. Paper presented at the Association for Education in Journalism & Mass Communication, St. Louis.

Huang, S. (2011, March 31-April 3). Re-negotiating Chineseness: Taiwanese Migrants in China. Paper presented at the Association for Asian Studies(AAS)--International Convention of Asia Scholars(ICAS) Joint Conference, Honolulu.

Huang, S. (2008, August 6-9). Hari and Hallyu: Consuming Japaneseness and Koreanness in Taiwan. Paper presented at the Association for Education in Journalism & Mass Communication, Chicago.

Huang, S. (2007, August 9-12). Democracy and national Identity: The role of alternative media in Taiwan's pursuit of free expression. Paper presented at the Association for Education in Journalism & Mass Communication, Washington, D.C.

Huang, S. (2007, May 24-28). Managing hybridity: How the online alternative media create public sphere in Taiwan. Paper presented at the International Communication Association, San Francisco.

Melki, J., Mihailidis, P., Harris, M., & Huang, S. (2007, February 9-10). Trauma Journalism education in the US. Paper presented at the Canadian Journalism Forum on Violence & Trauma, Ontario.

Huang, S. (2006, July 3-5). Online activism in Taiwan: Comparison ofUrl@enews and Yahoo Kimo News. Paper presented at the Annual North American Taiwan Studies, Santa Cruz.


Grants and scholarship

Huang,2. (August 1, 2018-June 30, 2019). Shaping the Narratives of VR Journalism: Fulbright Scholar Program

Huang, S. (August 1, 2015-July 31, 2018). Going abroad: An discourse analysis of young people's transnational mobility(MOST 104-2410-H-009 -013 -MY2 ): Ministry of Science and Technology, Taiwan.

Huang, S. (August 1, 2013-July 31, 2015). Gazing at Taiwan: the transformation of nation-branding in Taiwan's tourism policy between 1945 and 2012(NSC 102-2410-H-009-022-MY2 ): National Science Council.

Huang, S. (August 1, 2011-July 31, 2013). Transnational mobility, media use and identity: Understanding second-generation Taiwanese migrants to China(NSC 100-2410-H-009-058-MY2): National Science Council.

Huang, S. (November 1, 2011-June 30, 2012). Ethnic identity and the media in Lanyu: Anti-nuclear waste movement and Tao identity: Research Center for Humanities and Social Sciences, National Chiao Tung University.

Shaw, P., & Huang, S. (July 1, 2010.07.01-November 31, 2010.11). The representation of ethnicity on Taiwan's television programs (NCC-48-99-03): National Communication Committee.

Graduate Student Summer Research Fellowship. (2008). USA: University of Maryland.

Study Abroad Fellowship. (2008-2010). Taiwan: Ministry of Education, Taiwan.

Ann G. Wylie Dissertation Fellowship. (2009-2010). USA: University of Maryland.



Fulbright Senior Scholar, Fulbright Scholar Program, 2018-2019

Faculty Merit Awards for Excellence in Research, Service and Teaching, NCTU, 2015-2018

Outstanding Mentor Award, NCTU, 2014