蔡欣怡 助理教授

分機:58718

研究室:HK130

信箱:hsinyitsai@nctu.edu.tw


學歷

美國密西根州立大學媒體與資訊博士
國立中正大學電訊傳播所碩士
國立清華大學外國語文學系學士

經歷

全球客家研究期刊副執行編輯
美國密西根州立大學講師, 教學助理, 研究助理
美國哈佛大學法學院Berkman 網路與社會研究中心實習
美國Benton基金會COMPASS 傳播政策研究員
公共電視策略研發部副研究員
義大利Università Carlo Cataneo交換學生

專長領域

傳播資訊科技的使用與影響
• 傳播資訊科技政策
• 傳播資訊科技與社會
• 傳播科技、全球化與區域發展
• 傳播資訊科技/媒體的選擇與使用
• 公民媒體、媒體批判
• 媒體/數位素養

著作、計劃案與榮譽

[期刊論文]

Tsai, H. S.Shillair, R., Cotten, S. R., (2017). Social support and ‘playing around’: An examination of how older adults acquire digital literacy with tablet computers. Journal of Applied Gerontology, 36(1): 29-55. doi: 10.1177/0733464815609440

Sah, Y.J., Ratan, R., Tsai, H. S.Peng, W., & Sarinopoulos, I. (In press, 2016). You Are What You Avatar: Examining Food Choice Effects of Avatar­manifested Self­concept. Media Psychology. doi: 10.1080/15213269.2016.1234397

Jiang, M., Tsai, H. S., Cotten, S. R., Rifon, N. J., LaRose, R., & Alhabash, S. (2016). Generational Differences in Online Safety Perceptions, Knowledge and Practices. Educational Gerontology, 42(9):621-634. doi: 10.1080/03601277.2016.1205408

Tsai, H. S.Jiang, M., Alhabash, S., LaRose, R., Rifon, N. J., & Cotten, S. R. (2016). Understanding online safety behaviors: A protection motivation theory perspective. Computers & Security, 59, 138-150. doi: 10.1016/j.cose.2016.02.009.

Tsai, H. S. & LaRose. R. (2015). Broadband Internet Adoption and Utilization in the Inner City: A Comparison of Competing Theories. Computers in Human Behavior, 51, 344-355. doi:10.1016/j.chb.2015.04.022 [SSCI]

Tsai, H. S., Shillair, R., Cotten, S. R., Winstead, V., & Yost, E. (2015). Getting Grandma Online: Are Tablets the Answer for Increasing Digital Inclusion for Older Adults in the U.S.? Educational Gerontology, 41, 695-709. doi: 10.1080/03601277.2015.1048165 [SSCI]

Shillair, R., Cotten, S., Tsai, H. S., Alhabash S., LaRose R., Rifon, N.J. (2015). Online Safety Begins with You and Me: Getting Internet Users to Protect Themselves. Computers in Human Behavior, 48, 199–207. doi:10.1016/j.chb.2015.01.046 [SSCI]

LaRose, R. & *Tsai, H. S. (2014). Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives in studies of online behavior. Computers in Human Behavior, 34, 110–119. doi: 10.1016/j.chb.2014.01.017  *為通訊作者 [SSCI]

Ratan, R. & Tsai, H. S. (2014). Dude, where's my Avacar?  A mixed-method examination of communication in the driving context. Pervasive and Mobile Computing. doi: 10.1016/j.pmcj.2014.05.011 [SSCI]

LaRose, R., DeMaagd, K., Chew, H., Tsai, H. S., Steinfield, C., Wildman, S. S., & Bauer, J. M. (2012). Measuring sustainable broadband adoption: An innovative approach to understanding broadband adoption and use. International Journal of Communication, 6, 2576–2600.  [SSCI]

蔡欣怡、羅世宏(2007.2)。〈台灣媒體的反美再現:兩大報新聞論述之分析〉,《台大新聞論壇》,6:35-67。

 

[專書章節]

Tsai, H. S.,& Lo, S. (2016). Strategies for Media Reform: International Perspectives. Edited by Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney. Chapter 12: Media Reform Movements in Taiwan. Fordham University Press.

LaRose, R., Alhabash, S., Jiang, M., Shillair, R., Tsai, H. S., Cotten, S. R., & Rifon, N. J. (2015). Chapter 10: Communicating online safety. In H. Wang (Ed.), Communication and «The Good Life» (ICA International Communication Association. Annual Conference Theme Book Series V2). pp. 161-180, Peter Lang.

 

[英文研討會論文]

Tsai, H. S. (May, 2017). Digital Inclusion: Bridging the Third-level Digital Divide. Paper presented at ICA 2017, San Diego.

Tsay-Vogel, M., Lin, H-F, Tsai, H.S (May, 2017).Prosocial effects of social TV behaviors on viewers’ sense of community. Paper presented at ICA 2017, San Diego.

Tsai, H. S.(Oct., 2016). Ethnic Media and Communication: The Hakka TV in Taiwan. Paper presented at the 2016 MediAsia conference in Kobe, Japan.

Tsai, H. S. (Aug. 2016). Mobile Broadband: A Cross Country Comparison. Paper presented at the 2016 AEJMC conference. Minneapolis, MN.

Tsai, H.S. (June 2016). Digital Inclusion, Digital Divides, and Online Civic Engagement. Paper presented at the ITS biennial conference. Taipei, Taiwan.

Sah, Y.J., Ratan, R., Tsai, H. S., Peng, W., & Sarinopoulos, I. (Nov., 2015). You Are What You Avatar: Examining Food Choice Effects of Avatar­manifested Self­concept. Paper presented at the annual conference of the National Communication Association, Las Vegas.

Jiang, M., Tsai, H.S., Cotten, S.R., Rifon, N.J., Alhabash, S & LaRose, R. (Nov., 2015). Safe Banking Online: An Investigation of Internet Safety Literacy and Security Protection among Older Adults. Paper presented at the 2015 GSA Annual Meeting, November 1-4, Baltimore, Maryland.

Tsai, H. S. & Bauer, J. M. (October, 2015). Designing Workable Mobile Broadband Policies: Theory and Evidence. the ITS 2015 Regional Conference in Los Angeles.

Ratan, R., Tsai, H. S., Gleiber, E., Kim, A., & Tokarski, J. (September, 2015). AutoUI. Driving Social: Examining how Perceptions of Own Cars and Other Drivers Influence Driving Safety. the 3rd Workshop on User Experience of Autonomous Vehicles at AutoUI’15, September 1–3, 2015, Nottingham, UK.

Jiang, M., Tsai, H. S., Cotten, S. R. Rifon, N. J., Alhabash, S., & LaRose, R. (August, 2015). AEJMC. Generational Differences in Online Safety Perceptions, Knowledge and Practices. Paper presented at AEJMC 2015.

Tsai, H. S. & LaRose, R. (May, 2015). Broadband Internet Adoption and Utilization in the Inner City: A Comparison of Competing Theories. Paper submitted to Computers in Human Behavior. Paper presented at ICA 2015, San Juan, Puerto Rico.

Tsai, H. S., Rikard, R.V., Cotten, S.R., & Shillair, R. (May, 2015). Live and Learn: Older Adults’ Technology Learning, A Quantitative Approach. Paper presented at ICA 2015, San Juan, Puerto Rico.

Bauer, J. M., Tsai, H. S., Koning, K., & Triwibowo, W. (May 2015). The Role of Critical Research in Information Policy: Lazarsfeld Reconsidered. Paper presented at ICA 2015 preconference, “Administrative v. Critical Research: Implications for Contemporary Information Policy Studies ,” Puerto Rico.

Ratan, R., & Tsai, H.S. (May, 2015). Carmunication Effects: Examining How Communication Through and With Cars Influences Driving Safety. Paper presented at 2015 ICA Mobile Pre-Conference, San Juan, Puerto Rico.

Shillair, R., Rikard, R.V., Cotten, S.R., & Tsai, H.S. (March 2015). Not So Lonely Surfers: Loneliness, Social Support, Internet Use and Life Satisfaction in Older Adults. Paper presented at the iConference 2015, March 24-27, Newport Beach, CA.

Tsai, H. S.& Bauer, J. M. (Nov. 20-Dec.3, 2014). Drivers of Mobile Broadband Infrastructure Adoption and Quality. Paper presented in Dec., 2014, at the 2014 International Telecommunications Society (ITS) biennial conference in São Paulo, Brazil.

Jiang, M., Tsai, H.S., Cotten, S.R., Rifon, N.J., LaRose, R., & Alhabash, S. (November, 2014). Understanding Older Generation’s Perceptions of Online Risky Behavior in the Electronic Banking Context. Paper presented at Gerontological Society of America (GSA)’s 67th Annual Scientific Meeting, November 5 – 9, Washington DC.

Shillair, R., Rikard, R. V., Tsai, H. S., & Cotten, S. (Oct. 2014). Games going gray: A longitudinal study on the adoption and use of technology by older adults in assisted and independent living communities. Paper presented in October 2014, at the meaningful play conference, East Lansing.

Sah, Y. J., Tsai, H. S., Ratan, R., Peng, W., & Sarinopoulos, I. (Oct. 2014). Avatar Projecting Actual, Ideal, or Ought Self: Which One Do We Feel Close To? Paper presented in October 2014, at the meaningful play conference, East Lansing.

Tsai, H. S., Shillair, R., & Cotten, S. (Sept. 2014). Social Support and ‘Playing Around’: An Examination of How Older Adults Acquire Digital Literacy with Tablet Computers. Paper presented in Sept., 2014, at the 2014 TPRC conference. D.C.

Tsai, H. S.& Bauer, J. M. (Sept. 2014). Effects of Public Policy on Fixed and Mobile Broadband Infrastructure Quality. Paper presented in Sept., 2014, at the 2014 TPRC conference. D.C.

Tsai, H. S.(Aug. 2014). Broadband Penetration: A Qualitative Comparative Analysis (QCA) Approach. Paper presented at Law and Policy Division of the Association for Education in Journalism and Mass Communication(AEJMC) 2014, Montreal, Canada. * THIRD PLACE STUDENT PAPER

Alhabash, S., Cotten, S.,Tsai, H.-y. S., Rifon, N., & LaRose, R. (Aug. 2014). Understanding generational differences in the relationship between online banking and online security. Paper presented at the Communication Technology Division of the Association for Education in Journalism and Mass Communication(AEJMC) 2014, Montreal, Canada.

Jiang, M., Rifon, N. J., Cotten, S., Tsai, H. S., Shillair, R., LaRose, R., & Alhabash, S. (Aug. 2014). Generational Differences in Electronic banking: Understanding What Motivates Older Generations to Adopt. Paper presented in July 2014, at the AMA2014 Summer Marketing Educators’ Conference (AMA Summer 2014). San Franciso, CA.

Tsai, H. S.(July 2014). Social media as a new platform for participatory communication?Paper presented in July 2014, at the 2014 IAMCR (International Association for Mass Media and Communication Research) conference, Hyderabad, India

Tsai, H. S.(July 2014). Mobile Broadband Policies: A Qualitative Comparative Approach. Paper presented in July 2014, at the 2014 IAMCR (International Association for Mass Media and Communication Research) conference, Hyderabad, India

Tsai, H. S., Shillair, R., & Cotten, S. (May 2014). Getting Grandma Online: Are Tablets the Answer for Increasing Digital Inclusion for Older Adults in the U.S.? Paper presented in May, 2014, at the 2014 ICA digital divide preconference, Seattle, WA.

Bauer, J. M. & Tsai, H. S. (May 2014). Bauer, J. M. & Tsai, H. S. (May 2014). An Examination of the Factors Enhancing Information Infrastructure Quality. Paper presented in May, 2014, at the 2014 Colombia CPR LATAM conference, Colombia. Paper presented in May, 2014, at the 2014 Colombia CPR LATAM conference, Colombia.

Tsai, H. S.& Bauer, J. M. (May 2014). Effects of Public Policy on the Quality of Broadband Services: A Comparative Analysis of Internet Download Speeds. Paper presented in May, 2014, at the 2014 ICA conference, Seattle, WA. *BEST FACULTY PAPER IN THE COMMUNICATION LAW AND POLICY DIVISION

Tsai, H. S.,Jiang, M., Alhabash, S., LaRose, R., Rifon, N. J., & Cotten, S. (May 2014). Understanding Online Safety Behavior in the Online Banking Context. Paper presented in May, 2014, at the 2014 ICA conference, Seattle, WA.

Rifon, N. J., Tsai, H. S., &Cotten, S. (May 2014). Online Safety for Families: A Review of Consumer Online Safety Policy. Paper presented in May, 2014, at the 2014 ICA conference, Seattle, WA.

Ratan, R. & Tsai, H. S. (May 2014). Understanding Car-munication: Applying CMC Research to Communication in the Driving Context. Paper presented in May, 2014, at the 2014 ICA conference, Seattle, WA.

Brooks, B., LaRose, R., Ma, W., Tsai, H. S., Bauer, J. M. Wildman, S., Steinfield, C., DeMaagd, K. (Sept. 2013). Impacts of the Broadband Telecommunication Opportunities Program in Michigan Urban Communities. Paper presented in September, 2013, at the 2013 TPRC conference, D.C.

Tsai, H. S.(June 2013). Theory of Planned Behavior on Technology Adoption: A Systematic Review. Paper presented in June, 2013, at the 2013 ICA conference, London, UK.

Tsai, H. S.(June 2013). Integrating media literacy into digital literacy initiatives in broadband universal service. Paper presented in June, 2013, at the 2013 IAMCR (International Association for Mass Media and Communication Research) conference, Dublin, Ireland.

LaRose, R., Brooks, B., Ma, W., Tsai, H.S., Bauer, J. M., Wildman, S., & Steinfield, C. (May 2013). The Adoption of Broadband Applications in the Inner City: Results of a Multi-wave Survey Study of a Public Computing Center Project in Urban Michigan. Paper presented in May, 2013, at the “Theory of Broadband: Regulation, Networks and Applications” Conference. Columbia University, New York, NY.

LaRose, R., Grubesic, A., Bauer, J. M., Ma, W., & Tsai, H. S. (May 2012). Determinants of Broadband Competition and Service Quality in the United States, 2012 AEJMC (the Association for Education in Journalism and Mass Communication). Chicago, Illinois.

LaRose, R., Demaagd, K., Chou, H.,Tsai, H. S., Wildman, S. & Bauer. J. M. (May 2012). Broadband Adoption in the Inner City: Revisiting a Classic Diffusion Paradigm. 2012 ICA. Phoenix, Arizona.

Kim, S.,Tsai, H. S. & Baek, J. (May 2012). Understanding mobile Internet use: Integrating habit strength into the theory of planned behavior. 2012 ICA. Phoenix, Arizona.

LaRose, R., DeMaagd, K., Chew, H.,Tsai, H. S., Steinfield, C., Wildman, S. S., & Bauer, J. M. (April 2012). Paper presented at the symposium “Defining and Measuring Meaningful Broadband Adoption." New America Foundation. D.C.

Ratan, R. A., Sarkar, D., & Tsai, H. (2012). Carmunication and Other Matters of In-Car Gaming. Mobile HCI 2012, San Francisco.

LaRose, R., Grubesic, A., Bauer, J. M., Ma, W., & Tsai, H. S. (Sept. 2011). Understanding Broadband Gaps: Predictors of Broadband Competition and Service Quality in the United States. 2011 TPRC conference.

Baek, J., Kim, S., Smreker, K., &Tsai, H. S. (April 2011).  Mobile Internet versus Computer Internet: measuring the underlying motivational factors of mobile Internet usage. 2011 mid-winter AEJMC. Norman, Oklahoma. (authors listed alphabetically)

 

[中文研討會發表]

蔡欣怡 (Oct., 2017). 大數據、物聯網下的美麗與哀愁: 當創新服務遇上競爭與安全爭議,以Uber (優步)、Lyft、滴滴出行網約車為例。收錄於第六屆兩岸通傳法研討會論文集。

蔡欣怡 (2016). 互聯網+電視: 互聯網+時代的電視頻道監理探討。發表於第五屆兩岸通傳法論壇. 2016年10月3日。台南成功大學。

蔡欣怡(2016). 日常生活裡的數位素養: 概念、教育與未來發展。2016年6月19日發表於中華傳播學會2016年會: 數位媒體時代的產製與媒體素養專題座談中正大學

蔡欣怡(2015) 。社群媒體與公共參與。2015年11月14日發表於資訊社會2015年會,交通大學。

蔡欣怡(2015)。固網寬頻政策跨國比較分析。收錄於第四屆兩岸通傳法研討會論文集。

 

[譯文與譯書]

蔡欣怡、劉忠博(2008.10)。〈泰國媒體改革之系譜學及其論述〉,《新聞學研究》,97:231-256。

羅世宏、蔡欣怡、薛丹琦合譯(2008)。《質性資料分析:文本、影像與聲音》,台北:五南。

 

[榮譽]

104年度科技部延攬特殊優秀人才獎勵 (3-year award, 2015-2017)


教育部98年公費留學 (大眾傳播學門/專業: 傳播理論與政策) (3-year award, 2010-2012)


美國傅爾布萊特留美獎學金 (Fulbright Study Grant, 2-year grant, 2010-2011)


2015 傑出學生教學研究服務三合一獎 (Media & Information MIS PhD Outstanding Doctoral Student Triple Threat Award)

 

2015 密西根州立大學大學教學認證 (Certification of College Teaching, Michigan State University)


2015 受邀擔任底特律數位落差座談會與談人 (Panelist, Closing The Digital Divide In Detroit, April 25th, 2015, At Paul Roberson Malcolm X Academy , Detroit, Mi. Invited by the African American And African Studies, Michigan State University)


2014 密西根州立大學博士論文獎助 (Dissertation Completion Fellowship, awarded By Michigan State Univ.)


2014 國際傳播學會教師組最佳論文獎 ICA (International Communication Association) Conference: Best Faculty Paper (Communications Law And Policy Division)


2014 新聞與大眾傳播教育學會學生論文第三名 AEJMC (Association For Education In Journalism And Mass Communication ) Conference: Third Place Student Paper (Communications Law And Policy Division)

 

2014  傑出學生教學研究服務三合一獎 (Michigan State University TISM MISPHD Outstanding Doctoral Student Triple Threat Award)

 

2014 學生服務獎 (Michigan State University TISM MISPHD Citizenship Award)

 

2014 Thomas F. Baldwin Endowed 獎學金 (Michigan State University Thomas F. Baldwin Endowed Fellowship)

 

2014 暑期優秀研究獎 (CAS Summer Research Excellence Award, awarded by the College Of Communications, Michigan State University)

 

2013 優秀學生獎 (Michigan State University TISM Student Excellence Award)

 

2013 Kaplan 獎學金 (Michigan State University Kaplan Fellowship)

 

2013 暑期優秀研究獎 (CAS Summer Research Excellence Award, awarded by the College Of Communications, Michigan State University)

 

2012-2013 獲得提名並獲選成為新聞系 電傳系與廣告公關系三合一博士班 (媒體與資訊研究博士班) 學生代表 (Elected as the MISPHD Student Representative)

 

2012 COMPASS 傳播政策獎助 (COMPASS Communications Policy Fellowship, awarded by University of Southern California)

 

2012 暑期優秀研究獎 (CAS Summer Research Excellence Award, awarded by the College Of Communications, Michigan State University)

 

2012 最佳論文報告獎 (April. Junior Award for the Best Research Presentation, MISPHD Research Symposium)

 

[研究計畫]

1. 科技部研究計畫

計畫名稱:數位包容理論建構與政策評估:從全球與在地觀點檢視數位落差、數位機會與網路治理 (2016.3.1-2018.2.28)

 

2. 客委會研究計畫

計畫名稱:「客家知識體系致遠計畫I」之「子計畫2:族群傳播與客家」(2016.1.1-2016.11.30)

 

3. 交通大學人社中心

計畫名稱:「數位電視」(2016.1.1-2017.11.30)

 

4. NCC委託研究案

計畫名稱: 我國電視節目從事商業置入及贊助之調查、規範及政策研究