Hsin-yi Sandy Tsai
Assistant Professor

Ext.: 58718

Office: HK130

Email: hsinyitsai@nctu.edu.tw


Education

Ph.D. in Media and Information Studies, Michigan State University
M.A. in Telecommunications, National Chung Cheng University
B.A. in Foreign Languages and Literature, National Tsing Hua University

Experience

Vice Executive Editor, Global Hakka Studies (http://ghk.nctu.edu.tw/about03.asp)
Instructor, Teaching Assistant, Research Assistant, Michigan State University, U.S.A.
Intern, Berkman Center for Internet and Society, Harvard University, U.S.A.
COMPASS Research Fellow, Benton Foundation, U.S.A.
Associate Research Fellow, Public Television Service (PTS), Taiwan
Exchange Student, Università Carlo Cataneo, Italy

Expertise

THE USE AND IMPACTS OF INFORMATION & COMMUNICATION TECHNOLOGIES
• Information and Communications Technology Policies
• The Impacts of Information and Communication Technologies
• Technology Adoption & Digital Inclusion
• Public Media
• Media/Digital Literacy
• Media Reform, Civic Engagement, Civic Participation

Publications, Projects and Honors

[JOURNAL ARTICLES]

Tsai, H. S.Shillair, R., Cotten, S. R., (2017). Social support and ‘playing around’: An examination of how older adults acquire digital literacy with tablet computers. Journal of Applied Gerontology36(1): 29-55. doi: 10.1177/0733464815609440

Sah, Y.J., Ratan, R., Tsai, H. S.Peng, W., & Sarinopoulos, I. (In press, 2016). You Are What You Avatar: Examining Food Choice Effects of Avatar­manifested Self­concept. Media Psychology. doi: 10.1080/15213269.2016.1234397

Jiang, M., Tsai, H. S., Cotten, S. R., Rifon, N. J., LaRose, R., & Alhabash, S. (2016). Generational Differences in Online Safety Perceptions, Knowledge and Practices. Educational Gerontology, 42(9):621-634. doi: 10.1080/03601277.2016.1205408

Tsai, H. S.Jiang, M., Alhabash, S., LaRose, R., Rifon, N. J., & Cotten, S. R. (2016). Understanding online safety behaviors: A protection motivation theory perspective. Computers & Security, 59, 138-150. doi: 10.1016/j.cose.2016.02.009.

Tsai, H. S. & LaRose. R. (2015). Broadband Internet Adoption and Utilization in the Inner City: A Comparison of Competing Theories. Computers in Human Behavior. 51, 344-355. doi:10.1016/j.chb.2015.04.022 

Tsai, H. S., Shillair, R., Cotten, S. R., Winstead, V., & Yost, E. (2015). Getting Grandma Online: Are Tablets the Answer for Increasing Digital Inclusion for Older Adults in the U.S.? Educational Gerontology, 41, 695-709. doi: 10.1080/03601277.2015.1048165

Shillair, R., Cotten, S., Tsai, H. S., Alhabash S., LaRose R., Rifon, N.J. (2015). Online Safety Begins with You and Me: Getting Internet Users to Protect Themselves. Computers in Human Behavior, 48, 199–207. doi:10.1016/j.chb.2015.01.046

LaRose, R. & *Tsai, H. S. (2014). Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives in studies of online behavior. Computers in Human Behavior, 34, 110–119. doi: 10.1016/j.chb.2014.01.017  *Corresponding Author

Ratan, R. & Tsai, H. S. (2014). Dude, where's my Avacar?  A mixed-method examination of communication in the driving context. Pervasive and Mobile Computing. doi: 10.1016/j.pmcj.2014.05.011

LaRose, R., DeMaagd, K., Chew, H., Tsai, H. S., Steinfield, C., Wildman, S. S., & Bauer, J. M. (2012). Measuring sustainable broadband adoption: An innovative approach to understanding broadband adoption and use.International Journal of Communication, 6, 2576–2600.

蔡欣怡、羅世宏(2007.2)。〈台灣媒體的反美再現:兩大報新聞論述之分析〉,《台大新聞論壇》,6:35-67。

 

[BOOK CHAPTER]

Tsai, H. S., & Lo, S. (2016). Strategies for Media Reform: International Perspectives. Edited by Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney. Chapter 12: Media Reform Movements in Taiwan. Fordham University Press.

LaRose, R., Alhabash, S., Jiang, M., Shillair, R., Tsai, H. S., Cotten, S. R., & Rifon, N. J. (2015). Chapter 10: Communicating online safety. In H. Wang (Ed.), Communication and «The Good Life» (ICA International Communication Association. Annual Conference Theme Book Series V2). pp. 161-180, Peter Lang.

 

[SELECTED CONFERENCE PRESENTATIONS]

Tsai, H. S. (May, 2017). Digital Inclusion: Bridging the Third-level Digital Divide. Paper presented at ICA 2017, San Diego, CA.

 

Tsay-Vogel, M., Lin, H-F, Tsai, H.S (May, 2017).Prosocial effects of social TV behaviors on viewers’ sense of community. Paper presented at ICA 2017, San Diego, CA.

Tsai, H. S.(Oct., 2016). Ethnic Media and Communication: The Hakka TV in Taiwan. Paper presented at the 2016 MediAsia conference in Kobe, Japan.

Tsai, H. S. (Aug. 2016). Mobile Broadband: A Cross Country Comparison. Paper presented at the 2016 AEJMC conference. Minneapolis, MN.

Tsai, H.S. (June, 2016). Digital Inclusion, Digital Divides, and Online Civic Engagement. Paper presented at the ITS biennial conference. Taipei, Taiwan.

Sah, Y.J., Ratan, R., Tsai, H. S., Peng, W., & Sarinopoulos, I. (Nov., 2015). You Are What You Avatar: Examining Food Choice Effects of Avatar­manifested Self­concept. Paper presented at the annual conference of the National Communication Association, Las Vegas.

Jiang, M., Tsai, H.S., Cotten, S.R., Rifon, N.J., Alhabash, S & LaRose, R. (Nov., 2015). Safe Banking Online: An Investigation of Internet Safety Literacy and Security Protection among Older Adults. Paper presented at the 2015 GSA Annual Meeting, November 1-4, Baltimore, Maryland.

Tsai, H. S. & Bauer, J. M. (October, 2015). Designing Workable Mobile Broadband Policies: Theory and Evidence. the ITS 2015 Regional Conference in Los Angeles.

Ratan, R., Tsai, H. S., Gleiber, E., Kim, A., & Tokarski, J. (September, 2015). AutoUI. Driving Social: Examining how Perceptions of Own Cars and Other Drivers Influence Driving Safety. the 3rd Workshop on User Experience of Autonomous Vehicles at AutoUI’15, September 1–3, 2015, Nottingham, UK.

Jiang, M., Tsai, H. S., Cotten, S. R. Rifon, N. J., Alhabash, S., & LaRose, R. (August, 2015). AEJMC. Generational Differences in Online Safety Perceptions, Knowledge and Practices. Paper presented at AEJMC 2015.

Tsai, H. S.& LaRose, R. (May, 2015). Broadband Internet Adoption and Utilization in the Inner City: A Comparison of Competing Theories. Paper submitted to Computers in Human Behavior. Paper presented at ICA 2015, San Juan, Puerto Rico.

Tsai, H. S., Rikard, R.V., Cotten, S.R., & Shillair, R. (May, 2015). Live and Learn: Older Adults’ Technology Learning, A Quantitative Approach. Paper presented at ICA 2015, San Juan, Puerto Rico.

Bauer, J. M., Tsai, H. S., Koning, K., & Triwibowo, W. (May 2015). The Role of Critical Research in Information Policy: Lazarsfeld Reconsidered. Paper presented at ICA 2015 preconference, “Administrative v. Critical Research: Implications for Contemporary Information Policy Studies ,” Puerto Rico.

Ratan, R., & Tsai, H.S. (May, 2015). Carmunication Effects: Examining How Communication Through and With Cars Influences Driving Safety. Paper presented at 2015 ICA Mobile Pre-Conference, San Juan, Puerto Rico.

Shillair, R., Rikard, R.V., Cotten, S.R., & Tsai, H.S. (March 2015). Not So Lonely Surfers: Loneliness, Social Support, Internet Use and Life Satisfaction in Older Adults. Paper presented at the iConference 2015, March 24-27, Newport Beach, CA.

Tsai, H. S.& Bauer, J. M. (Nov. 20-Dec.3, 2014). Drivers of Mobile Broadband Infrastructure Adoption and Quality. Paper presented in Dec., 2014, at the 2014 International Telecommunications Society (ITS) biennial conference in São Paulo, Brazil.

Jiang, M., Tsai, H.S., Cotten, S.R., Rifon, N.J., LaRose, R., & Alhabash, S. (November, 2014). Understanding Older Generation’s Perceptions of Online Risky Behavior in the Electronic Banking Context. Paper presented at Gerontological Society of America (GSA)’s 67th Annual Scientific Meeting, November 5 – 9, Washington DC.

Shillair, R., Rikard, R. V., Tsai, H. S., & Cotten, S. (Oct. 2014). Games going gray: A longitudinal study on the adoption and use of technology by older adults in assisted and independent living communities. Paper presented in October 2014, at the meaningful play conference, East Lansing.

Sah, Y. J., Tsai, H. S., Ratan, R., Peng, W., & Sarinopoulos, I. (Oct. 2014). Avatar Projecting Actual, Ideal, or Ought Self: Which One Do We Feel Close To? Paper presented in October 2014, at the meaningful play conference, East Lansing.

Tsai, H. S., Shillair, R., & Cotten, S. (Sept. 2014). Social Support and ‘Playing Around’: An Examination of How Older Adults Acquire Digital Literacy with Tablet Computers. Paper presented in Sept., 2014, at the 2014 TPRC conference. D.C.

Tsai, H. S.& Bauer, J. M. (Sept. 2014). Effects of Public Policy on Fixed and Mobile Broadband Infrastructure Quality. Paper presented in Sept., 2014, at the 2014 TPRC conference. D.C.

Tsai, H. S.(Aug. 2014). Broadband Penetration: A Qualitative Comparative Analysis (QCA) Approach. Paper presented at Law and Policy Division of the Association for Education in Journalism and Mass Communication(AEJMC) 2014, Montreal, Canada. * THIRD PLACE STUDENT PAPER

Alhabash, S., Cotten, S.,Tsai, H.-y. S., Rifon, N., & LaRose, R. (Aug. 2014). Understanding generational differences in the relationship between online banking and online security. Paper presented at the Communication Technology Division of the Association for Education in Journalism and Mass Communication(AEJMC) 2014, Montreal, Canada.

Jiang, M., Rifon, N. J., Cotten, S., Tsai, H. S., Shillair, R., LaRose, R., & Alhabash, S. (Aug. 2014). Generational Differences in Electronic banking: Understanding What Motivates Older Generations to Adopt. Paper presented in July 2014, at the AMA2014 Summer Marketing Educators’ Conference (AMA Summer 2014). San Franciso, CA.

Tsai, H. S.(July 2014). Social media as a new platform for participatory communication?Paper presented in July 2014, at the 2014 IAMCR (International Association for Mass Media and Communication Research) conference, Hyderabad, India

Tsai, H. S.(July 2014). Mobile Broadband Policies: A Qualitative Comparative Approach. Paper presented in July 2014, at the 2014 IAMCR (International Association for Mass Media and Communication Research) conference, Hyderabad, India

Tsai, H. S., Shillair, R., & Cotten, S. (May 2014). Getting Grandma Online: Are Tablets the Answer for Increasing Digital Inclusion for Older Adults in the U.S.? Paper presented in May, 2014, at the 2014 ICA digital divide preconference, Seattle, WA.

Bauer, J. M. & Tsai, H. S. (May 2014). Bauer, J. M. & Tsai, H. S. (May 2014). An Examination of the Factors Enhancing Information Infrastructure Quality. Paper presented in May, 2014, at the 2014 Colombia CPR LATAM conference, Colombia. Paper presented in May, 2014, at the 2014 Colombia CPR LATAM conference, Colombia.

Tsai, H. S.& Bauer, J. M. (May 2014). Effects of Public Policy on the Quality of Broadband Services: A Comparative Analysis of Internet Download Speeds. Paper presented in May, 2014, at the 2014 ICA conference, Seattle, WA. *BEST FACULTY PAPER IN THE COMMUNICATION LAW AND POLICY DIVISION

Tsai, H. S.,Jiang, M., Alhabash, S., LaRose, R., Rifon, N. J., & Cotten, S. (May 2014). Understanding Online Safety Behavior in the Online Banking Context. Paper presented in May, 2014, at the 2014 ICA conference, Seattle, WA.

Rifon, N. J., Tsai, H. S., &Cotten, S. (May 2014). Online Safety for Families: A Review of Consumer Online Safety Policy. Paper presented in May, 2014, at the 2014 ICA conference, Seattle, WA.

Ratan, R. & Tsai, H. S. (May 2014). Understanding Car-munication: Applying CMC Research to Communication in the Driving Context. Paper presented in May, 2014, at the 2014 ICA conference, Seattle, WA.

Brooks, B., LaRose, R., Ma, W., Tsai, H. S., Bauer, J. M. Wildman, S., Steinfield, C., DeMaagd, K. (Sept. 2013). Impacts of the Broadband Telecommunication Opportunities Program in Michigan Urban Communities. Paper presented in September, 2013, at the 2013 TPRC conference, D.C.

Tsai, H. S.(June 2013). Theory of Planned Behavior on Technology Adoption: A Systematic Review. Paper presented in June, 2013, at the 2013 ICA conference, London, UK.

Tsai, H. S.(June 2013). Integrating media literacy into digital literacy initiatives in broadband universal service. Paper presented in June, 2013, at the 2013 IAMCR (International Association for Mass Media and Communication Research) conference, Dublin, Ireland.

LaRose, R., Brooks, B., Ma, W., Tsai, H.S., Bauer, J. M., Wildman, S., & Steinfield, C. (May 2013). The Adoption of Broadband Applications in the Inner City: Results of a Multi-wave Survey Study of a Public Computing Center Project in Urban Michigan. Paper presented in May, 2013, at the “Theory of Broadband: Regulation, Networks and Applications” Conference. Columbia University, New York, NY.

LaRose, R., Grubesic, A., Bauer, J. M., Ma, W., & Tsai, H. S. (May 2012). Determinants of Broadband Competition and Service Quality in the United States, 2012 AEJMC (the Association for Education in Journalism and Mass Communication). Chicago, Illinois.

LaRose, R., Demaagd, K., Chou, H.,Tsai, H. S., Wildman, S. & Bauer. J. M. (May 2012). Broadband Adoption in the Inner City: Revisiting a Classic Diffusion Paradigm. 2012 ICA. Phoenix, Arizona.

Kim, S.,Tsai, H. S. & Baek, J. (May 2012). Understanding mobile Internet use: Integrating habit strength into the theory of planned behavior. 2012 ICA. Phoenix, Arizona.

LaRose, R., DeMaagd, K., Chew, H.,Tsai, H. S., Steinfield, C., Wildman, S. S., & Bauer, J. M. (April 2012). Paper presented at the symposium “Defining and Measuring Meaningful Broadband Adoption." New America Foundation. D.C.

Ratan, R. A., Sarkar, D., & Tsai, H. (2012). Carmunication and Other Matters of In-Car Gaming. Mobile HCI 2012, San Francisco.

LaRose, R., Grubesic, A., Bauer, J. M., Ma, W., & Tsai, H. S. (Sept. 2011). Understanding Broadband Gaps: Predictors of Broadband Competition and Service Quality in the United States. 2011 TPRC conference.

Baek, J., Kim, S., Smreker, K., & Tsai, H. S. (April 2011).  Mobile Internet versus Computer Internet: measuring the underlying motivational factors of mobile Internet usage. 2011 mid-winter AEJMC. Norman, Oklahoma. (authors were listed alphabetically)

 

[HONORS]

2015-2017 Funding for Universities to Recruit High-level Science and Technology Personnel in Important Areas (A 3-year Grant Awarded by the Ministry of Science and Technology, Taiwan) 104年度科技部延攬特殊優秀人才獎勵

2010-2012 Taiwanese Government Fellowship for Studying Abroad (3-year Fellowship Awarded by the Ministry of Education, Taiwan)

2010-2011 Fulbright Study Grant (2-year grant)

2015 Media & Information MIS PhD Outstanding Doctoral Student Triple Threat Award

2015 Certification of College Teaching, Michigan State University

2015 Panelist, Closing The Digital Divide In Detroit, April 25th, 2015, At Paul Roberson Malcolm X Academy , Detroit, Mi. Hosted By African American And African Studies, Michigan State University

2014 Dissertation Completion Fellowship (Awarded By Michigan State Univ.)

2014 ICA (International Communication Association) Conference: Best Faculty Paper (Communications Law And Policy Division)

2014 AEJMC (Association For Education In Journalism And Mass Communication ) Conference: Third Place Student Paper (Communications Law And Policy Division)

2014 MSU TISM MISPHD Outstanding Doctoral Student Triple Threat Award

2014 MSU TISM MISPHD Citizenship Award

2014 Michigan State University Thomas F. Baldwin Endowed Fellowship

2014 CAS Summer Research Excellence Award (Awarded by the College Of Communications, Michigan State University)

2013 Michigan State University TISM Student Excellence Award

2013 Michigan State University Kaplan Fellowship

2013 MSU CAS Summer Research Excellence Award (Awarded by the College Of Communications, Michigan State University)

2012-2013 Elected as the MISPHD Student Representative

2012 COMPASS Communications Policy Fellowship (Awarded by University of Southern California)

2012 MSU CAS Summer Research Excellence Award (Awarded by the College Of Communications, Michigan State University)

2012 April. Junior Award for the Best Research Presentation, MISPHD Research Symposium

 

[GRANTS]

1.      [Gov’t Grant]2016-2018 Ministry of Science and Technology, Taiwan 

Title: Digital Inclusion: Beyond Digital Divides, from both Global and Local Perspectives

2.      [Gov’t Grant]2016 Hakka Affairs Council, Taiwan 

Title: Ethnicity Communication and Hakka

3.      [Gov’t Grant]2016 National Communications Commission, Taiwan 

Title: Regulation on Product Placement and TV Program Sponsorship

4.      [University Grant]2016 & 2017 Research Center for Humanities and Social Sciences, National Chiao Tung University

Title: Digital TV